What is presumed to be the principal market for the sale of an asset, in the absence of evidence to the contrary?
Market in which the entity would normally enter into a transaction
Market with the most readily observable inputs
Market with the least barriers to entry
Market that maximizes the amount that would be received to sell the asset
The principal market for the sale of an asset, in the absence of evidence to the contrary, is generally presumed to be the market in which the entity would normally enter into a transaction. This is the market where the entity typically conducts its asset sales or transfers, assuming there are no extraordinary circumstances that would dictate otherwise.
