In the context of US GAAP, an honor or award your company receives would typically not qualify as an intangible asset in the traditional sense, such as patents, trademarks, or customer lists. However, if you believe that this honor has significant value and expect it to generate future cash flows, you could consider conducting a thorough assessment to evaluate the economic benefits and potential cash flows associated with it.

To determine if and how to record the honor as an intangible asset, you'd need to assess whether it meets the criteria for recognition and measurement of an intangible asset under US GAAP. According to ASC 350-30-25, Intangibles — Goodwill and Other, an intangible asset should be separately identifiable, capable of being separated or distinguished from the business as a whole, and provide future economic benefits.

If the honor can be quantitatively and qualitatively demonstrated to generate future cash flows, you might capitalize it. This could involve estimating the present value of expected future cash flows and recognizing them as an intangible asset upon determining that the honor has a separate identity and can be reliably measured.

Keep in mind that the accounting treatment for such items could be complex and might require professional judgment. It's advisable to consult with your accounting team or seek professional advice to ensure proper accounting treatment in line with US GAAP.